If you're here because you wonder why Supreme is so expensive, or even if the statement is true, the answer is yes, it is true.
From a small skateboarding label to a billion-dollar streetwear company in 2021, Supreme is one of the world's most expensive brands right now.
Moreover, following the partnership with the luxury giant LVMH, Supreme has become a label more expensive than most names operating in both luxury and streetwear markets.
For example, Supreme Louis Vuitton teddy bear priced $110,000 or Supreme Louis Vuitton trunk at $125,000 are two of the most expensive items in their respective categories.
I'll go beyond the Reddit rumour mill and detail these strategies showing you how Supreme has reached such popularity and a high price tag.
So, Why is Supreme so Expensive?
How did Supreme reached a cult-like following and became one of the most expensive brands in the world?
Well, Supreme has become one of the most expensive brands in the world by using, to perfection, four strategies.
As you'll discover in this article, these four strategies are beautifully intertwined, with each one strengthens the next one.
For example, launching limited edition pieces lured celebrities in, and, in exchange, it created a community of resellers and collectors.
To outsiders, Supreme is a brand with an eye-catching logo, limited product releases, and designer collaborations.
To its followers, Supreme is an obsession that's built on an entire subculture of its own.
Without further ado, here's why Supreme is so expensive right now, in 2021.
1. Rebellious Brand Image
Skating DNA, Streetwear 'Supremes, Copyright Infringers
Supreme was founded and launched in 1994 by James Jebbia, as a basic skateboarding store, in the SoHo neighbourhood of Manhattan, New York.
Less than 30 years later, the brand has become one of the most popular clothing lines globally.
In the beginning, the Supreme store was selling hoodies and sweatshirts aimed at the burgeoning New York skating community.
[caption id="attachment_48503" align="alignnone" width="817"]
First Supreme Store - Lafayette Street 1994.[/caption]
Throughout the '90s and early 2000s, skaters played a massive role in streetwear style creation and adoption.
Since its inception, Supreme has cultivated and maintained an image of originality and authenticity, the brand's limited releases made them highly prised by the community.
The same community of skaters made the brand famous on the other coast of the US.
Located in central Los Angles, Fairfax Street is packed with hundreds of boutique shops and designer brands.
Streetwear labels are particularly famous, and that's cause Los Angeles is one of the birthplaces of modern skateboarding.
The skater culture has always been related to streetwear, and Supreme has always been the No.1 choice out there.
However, Supreme reached country-wide popularity and fame thanks to its Supreme Blazer SB collaboration with Nike, in 2006.
[caption id="attachment_48507" align="alignnone" width="811"]
Supreme x Nike SB Blazer 2006.[/caption]
