Sustainable Fashion: Everything You Need To Know Right Now!
In this comprehensive sustainable fashion guide, you'll find the sustainable fashion definition, examples, and top 10 sustainable fashion companies in 2021.
With a carbon footprint accounting for over 10% of the global greenhouse gas emissions, there's no secret that the fashion industry is destroying the environment.
A change is needed. However, changes do not come easy, especially in fashion.
Any change that deviates the fashion industry from the economic projections is rejected or at best, postponed.
The only viable solution is a slow shift from fast to sustainable fashion, without impacting 'finances' too much.
In this article, you'll learn what sustainable fashion is (the best definitions) and why is it important.
Also, I have gathered the best sustainable fashion examples such as ethical fashion, eco-friendly fashion, vegan, slow, conscious, and more.
You'll also learn what makes a fashion brand sustainable, what is considered as greenwashing in fashion, and how to deal with it.
Finally, you'll find the top 10 sustainable fashion brands of 2021.
What Is Sustainable Fashion
Based on my research - reading through sustainable fashion articles and discussion with experts - the best way to define sustainable fashion is:
Sustainable fashion is an all-inclusive term used to describe products, processes, activities, and actors (policymakers, brands, consumers) aiming to achieve a carbon-neutral fashion industry built on equality, social justice, animal welfare, and ecological integrity.
Also, according to Wikipedia, sustainable fashion (also known as eco-fashion and ReFashion) is:
... a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than just addressing fashion textiles or products.
According to a study in the Journal of Fashion Marketing and Management, sustainable fashion is comprised of:
... local sourcing and production, transparency across the supply chain, traceability of work processes and raw materials, environmentally friendly raw materials, safe working conditions, and fair wages.
Why Is Sustainable Fashion Important
Why do we need sustainable fashion? Here are the top 5 reasons:
1.
Sustainable Fashion Creates Less Waste
Globally, there's one garbage truck of textile waste dumped at a landfill or burnt every second.
This enormous amount of waste is created by fast fashion companies that launch weekly fashion trends and fulfill them with poor quality cheap price products.
In comparison, sustainable brands focus on clothing quality products from long-lasting materials.
Moreover, sustainable fashion brands rarely follow fast fashion trends.
Read more on https://thevou.com/fashion/sustainable-fashion/